Lassiter on product endorsement.

Lassiter was well known as a gun for hire, professional killer who got the job done. No questions asked. Slam, bam, thank you Mam. Don't let the door hit you on the ass as you leave. His preferred piece, a Smith and Wesson 44 magnum six shooter. At the time it was the most powerful revolver in the business and it never failed. Colt, a competitor of Smith and Wesson, wanted to build a bigger, better, more powerful revolver, a 454. One that delivered 250 (16g) bullet with a muzzle velocity of 1900 feet per second (580 m/s,) delivering more than 2000 ft/lb of energy. The goal was to build a powerful revolver intended for hunting large game and predator defense. What the owner did with it was none of their business. Having built a prototype, they needed an endorsement and asked Lassiter to try it out. After spending a day shooting the 454 sending over 5000 rounds through the eight inch barrel, Lassiter and the manufacturer's rep, Mr. Jeb Sheridan, a well dressed accountant type, decided to call it a day and relax with a dram or two of cask strength single malt scotch whisky. Lassiter suggested a Mortlach, 63.1 vol. with a bright orange color, peat nose, rich sherry taste and dry finish. After several drams, Mr. Sheridan got up the nerve and said, "Mr. Lassiter, we at Colt Manufacturing would be mighty honored if you would allow us to put your name on our new 454. We would call it the Lassiter 454." Lassiter without a moments pause said, "No." Nobody said nothin' to no one but everybody knew that when your name is on it, your heart is in it and Lassiter didn't have a heart. Slàinte, Tommy Maaltman