Tommy Maaltman on product placement and promotion.

Maaltmen. In this day and age of mass consumerism, producer globalization, marketing domination and shameless self promotion, (tommymaaltman.blogspot.com, The Bottle Wine and Spirits, Friends of Paul, etc., etc., etc.) it is virtually impossible not to be affected by these forms of mass persuasion. I say don't fight it, embrace it. For example, I suggest that you see the recently released movie, The Lincoln Lawyer, starring Matthew McConaughey and my new all time favorite actress after her starring role in The Wrestler, Marisa Tomei. In one seen, Matthew is stressed out and takes two big swigs out of a bottle of The Balvenie Signature 12 year old, 40 vol., with a deep golden orange color, dry woody and orange nose, barley and fruitcake taste and long fruity finish. Very effective! Later he pours a glass of Glenfiddich Special Reserve, 12 year old, 40 vol., with a gold and faint green tinged color, fruity, pear like, grassy nose, malty sweet and toasted hazelnut taste and peat and smoke finish. As he takes a large gulp neat, the essence of the scene becomes meaningful clear. Did the product placement enhance the movie? It WAS the movie!!! Are we talking Academy Awards yet? Slainte, Tommy Maaltman